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IMI Level 3 Diploma in Vehicle Sales Principles (VRQ)

Who is it suitable for?

This learning programme provides the essential knowledge for sales personnel selling a wide range of vehicles in all types of garages, dealerships and specialist vehicle sales outlets.


The qualification covers all the techniques for today's industry:

  • All aspects of health and safety
  • Financing the purchase
  • Sales techniques 
  • Forecasting and evaluation of sales performance 
  • Effective customer service 
  • Personal development


When an apprentice has achieved a L3 Apprenticeship, they can then choose to broaden their education and training in other ways from this firm base.


This qualification is assessed via the following methods:

  • online multi-choice testing
  • a range of off-the-job assessments
  • 50% is assessed in a practical work environment.

Want to know more?

Please contact an IMI approved centre.


View this qualification on the Register of Regulated Qualifications