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IMI Level 2 Diploma in Vehicle Sales Principles (VRQ)


This L2 qualification covers the basic techniques for today's industry:

  • All aspects of health & safety 
  • The key stages of the vehicle sale 
  • Vehicle sales legislation 
  • Prospecting, initial contact and qualifying customer needs 
  • Vehicle presentation 
  • Part exchange of vehicles 
  • Negotiation and closing of the sale 
  • Taking an order and vehicle delivery


When an apprentice has achieved a L2 Apprenticeship, they can then choose to broaden their education and training in other ways from this firm base.


The qualification is assessed via:

  • online multi-choice testing
  • a range of off-the-job assessments
  • 50% is assessed in a practical work environment.

Want to know more?

Please contact an IMI approved centre.


View this qualification on the Register of Regulated Qualifications